What’s the Ideal Client for Your Cleaning Business Look Like?
You want to get a bunch of them, new clients, that is, so, you better know exactly what they ‘look’ like before you go chasing after them, right? Right. Well, in this episode you’ll learn an easy way to know which are the janitorial jobs you want… and which you may want to steer clear of. You’ll see why having a ‘crystal clear’ idea of what your best accounts look like is the fast track to profitable target marketing. And before we’re done with this episode you’ll learn why knowing what to look for in your next ‘ideal’ cleaning customer may help you to find them easier and faster then ever before.
Thanks for watching our video “What’s the Ideal Client for Your Cleaning Business Look Like?” but also be sure to check out our video, “The BEST Place to Find MORE Cleaning Business” because we ‘yank back the curtains’ and reveal the surprising answer.
Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?
Comments
2023-10-15 13:45:26
i want to learn from you experiences
CleanGuru
2023-10-16 12:50:47
Hi CHE Cleaning Service, Thanks for your kind note. Dan wrote a book sharing the marketing, selling and profit strategies he and his business partner Tony used to grow their $2M a year cleaning company. I think you may find it interesting and valuable. I'll email you a link to get a free PDF version of Dan’s book – Discover the Guru in You. Hope you find one or more ideas you feel can help grow your cleaning business. Matt CleanGuru Support For example, here are some ideas which are described in the book: Marketing: 1. Decide on who you want to clean. Rather than a broad, shotgun approach, we suggest cleaning businesses target a certain niched type of building or customer ( i.e. medical, professional offices that need 3-5 times/week cleaning that can be performed after 5 PM.) 2. Once you determine who you want to clean, we suggest you build a list of companies that meet that criteria. There are many ways to do this. For example, at times, we used an online business list service to prepare a target list. 3. Next, you can call each location to determine the name of the person or persons responsible for hiring the cleaning service at the buildings on your list. We term these S.M.A.R.T calls and recommend them for identifying decision makers at the place you want to clean. 4. Then, we recommend you begin to send a series of powerful direct-response marketing pieces to the attention of the decision maker (the person in charge of hiring the cleaning service) at the businesses on your targeted list, following a preset schedule. 5. In addition, we recommend creating important differences in your cleaning business that set you apart from your competition. We call Measurable Guarantees of Performance or MGPs and the proper formatting of the necessary elements of actual marketing piece are some of the most important, yet challenging, parts of the process. Yet, they are the essential, compelling messages that should be highlighted in the marketing pieces described in #4 above. We worked hard to make sure our marketing message was much more compelling than ‘We’re bonded, licensed and insured’ and recommend you do the same. As you can imagine, there is a great deal that goes into effectively implementing the steps and strategies above, but I hope you find the information I provided above useful and valuable
Leave a Reply