Cleaning Business Coaching Books
In addition to developing game-changing software for cleaning businesses, we have authored a best-selling book and co-authored two others. We believe you’ll find them a valuable addition to your library. Order them today.
Discover the Guru in You
In this fast-paced book, you’ll get the hard fought for, ‘insider’ lessons Dan and Tony learned, sometimes painfully in their journey – from starting a cleaning business of their own to building it into a successful, commercial janitorial service doing over $2,000,000 a year in sales.
Discover the Guru in You reveals how two near-broke friends from high school quickly turned a floundering janitorial business around by tackling challenges, from how to bid cleaning contracts to be competitive yet profitable – to how to find and keep a motivated cleaning team.
You’ll learn how to identify your ideal customer and create MGPs, or Measurable Guarantees of Performance – unique messages about your business designed specifically to set yourself apart from the competition, becoming NOTICE-able and attract MORE clients!
You’ll love the practical tips shared throughout the book, for example, simple ways to earn your prospect’s respect and trust during the building walkthrough. Plus, you’ll be thrilled to learn you don’t have to endlessly slash your prices to get cleaning jobs.
Discover the Guru in You describes 7 insider secrets to finding, landing, and keeping profitable cleaning jobs, and 89 of the best marketing, selling, and profit tips EVER.
Stop losing sleep worrying how you’re going to keep afloat the way things are going. Don’t spend another day wondering how to grow your cleaning business into the ideal, profitable business you’ve always dreamed of – Order Discover the Guru in You today!
Watch Dan’s interview and read testimonials from readers.
The Next Big Thing
In this game-changing book, The Next Big Thing, Dan and Tony reveal an incredibly powerful strategy to help entrepreneurs, regardless if they’re just starting a cleaning business or have been running one for years.
It is a game-changing idea to dramatically and consistently improve how clients feel about the cleaning your staff delivers for their building or home.
But, beyond a simple idea, you’ll also find plenty of practical steps you can use to successfully implement this unique customer retention concept in your janitorial business or house cleaning service.
Interestingly, this idea, this strategy – is overlooked by nearly ALL cleaning companies – making it an even better opportunity and of more value.
When the opportunity was offered to Dan and Tony to co-author a book with some of the country’s leading entrepreneurs who wanted to reveal the game-changing trends and strategies in their respective industries – they were excited to do so. In their chapter of this book, Dan and Tony are finally able to give a detailed explanation of the NOTICE-able Cleaning Strategy.
That’s right, this new, secret weapon strategy is described in practical steps in this book and is a unique way cleaning business can get and stay ahead of their competitors by putting in place a series of small changes to how they clean.
In fact, using this approach can provide an ongoing, reliable way for janitorial businesses and maid services to consistently create valuable ‘opportunities for delight’ – put differently, for clients to notice and appreciate the cleaning being provided by the building service contractor in their facility.
Again, customers don’t necessarily appreciate what you do – they appreciate what they NOTICE. In reading this book you’ll learn any number of practical ways you can move quickly your cleaning company from being invisible and unappreciated to noticeable and appreciated. And, that can make a NOTICE-able difference to you and the future of your cleaning business.
Want more? You can order The Next Big Thing.
Power Principles for Success
In this important book, Power Principles for Success, Dan and Tony reveal one of their most prized marketing strategies – a unique marketing approach designed help those wanting to know how to start a cleaning business as well as those wanting to grow their existing one quickly AND profitably.
That’s right – the owners of today’s cleaning companies want a way to get out of the LOW price game, the one where their actual competitive advantage doesn’t have anything to do with people and quality – but rather, simply that they’ll do the job cheaper than anyone else.
This is madness.
And, this low price approach is cleaning business ‘quicksand’; one which, in the beginning, may bring a temporary feeling of satisfaction from landing new cleaning jobs, from business owner eager to save money, but which is nearly always – doomed to fail.
Worse yet, the cost is often not simply the loss of a cleaning job, but the loss of reputation as a reputable, professional building service contractor in the marketplace.
The marketing strategy revealed in this book is not simply one designed to keep up with your competition, but to, in effect, position your company so uniquely that, when it comes to how different, how much value you deliver, your prospective clients will feel – you have no real competitors.
Let that sink it. It’s important.
Good news. The strategy described in this book is designed to dramatically and consistently improve how prospects see you and your cleaning business.
And, beyond revealing the overall strategy, you’ll find plenty of practical steps to successfully implement the ‘Measurable Guarantee of Performance’ marketing concept in your janitorial business or house cleaning service.
Interestingly, this idea, this marketing strategy – is overlooked by nearly ALL cleaning companies – making it an even better opportunity and of more value.
When the opportunity was offered to Dan and Tony to co-author a book with some of the country’s leading entrepreneurs who wanted to reveal the game-changing trends and strategies in their respective industries – they were excited to do so.
In their chapter of this book, Dan and Tony are finally able to give a detailed explanation of the Measurable Guarantee of Performance or MGP Strategy.
That’s right, this new, secret weapon strategy is described in specific steps in this book and is a unique way grow your cleaning business profitably by differentiating it ways that are important to their potential clients. It’s a compelling way to get and stay ahead of your competitors.
