You may have heard an expression –
Give yourself the GIFT of a good habit.
Well, here’s one gift you should seriously look at giving yourself –
Find reasons to stop back to see your prospects.
Whether it’s….’having to stop back to get a couple measurements you missed during your first building walk-thru.’
or
‘having to drop off a couple recently updated certificates of insurance.’
or
‘having to show take out some new sales literature with photos of a new and improved piece of equipment your janitorial or maid services uses’
or…
‘having to drop off the MSDS’s on a new line of cleaning chemicals you’re switching to’
You can create your own list.
The reason you stop back out to see them isn’t as important as – the fact that you DO.
It’s got to stop. Really; overused phrases like the one above have been used so often and with so little affect that they can barely be called marketing messages anymore.
The only thing worse might be… “FREE estimates”. When’s the last time you came across business prospects willing to pay for you to prepare a cleaning proposal?
Don’t get me wrong, I’m not saying you can’t include them. There’s nothing wrong with pointing out, for example, that you’re insured. It’s fine; prospects want to know they’re dealing with a cleaning professional that protects his workers and customers.
So, it’s not that.
It’s just that those worn- out promotional lines are thrown out and highlighted in janitorial, office-cleaning brochures and marketing pieces as if they’re somehow ‘magic’ words to instant credibility, proof of your professional cleaning status, as well as the short cut to inspiring prospects to want to hire you.
Sorry, but marketing slogans like that are likely too flat and too boring to get even one prospects to sit up and pay attention.
